What was the Chrysler Volaré?

1985 Chrysler Volaré Odds are you’ll never ever see never see one of these autos, yet know this: Chrysler indulged in some really

confusing rebadging back in the

Eighties, especially in Mexico. More world-car enjoyable There are a lot of reasons an American carmaker may employ brands differently in various North American markets. The now-defunct Fargo truck brand name, for example, allowed Chrysler-Plymouth dealerships to sell pickups up North. Never mind that Fargo as well as Dodge vehicles were absolutely similar.

Today we’re mosting likely to look at Chrysler’s K-Car, which was offered in the U.S. between 1981 as well as 1989. The cost effective compact sports cars, cars, as well as wagons were a hit in the U.S., so selling them southern of the border was just sensible. Oh, but the marketing …

The K-Cars were marketed in the U.S. as the Plymouth Reliant and the Dodge Aries. In Mexico, the Reliant came to be the Chrysler Volaré, as well as the Aries the Dodge Dart. Research into the name changes for the Mexican market shows up several reasons for the moniker swap, though every one of them feel like hunches. Many intriguing, I believe, is that the Plymouth brand was switched for Chrysler.

The Volaré was supplied in Mexico in sports car as well as sedan type, while the Dart was additionally used as a wagon. Interestingly, a flashy version of the Dart sports car was renamed Magnum 400, and also from the ad seen below, seems to have be sold as a Chrysler. It’s all very complicated.

Fun fact: At this exact same time, the Plymouth Reliant was marketed in Canada as the Caravelle.

For 1986, the Dart was renamed 600, and also transferred to the stretched K-Car architecture that underpinned the U.S. Chrysler E-Class, Dodge 600, as well as Plymouth Caravelle. The Dart coupe as well as wagon went away.

What happened next is puzzling sufficient to value another blog post. We’ll get to that ultimately. Up until then, need to you see a Chrysler Volaré, you now know where it came from. If you see one.

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What was the Chrysler Volaré?

1984 Chrysler Magnum 400